IDAHO DEMOCRATIC PARTY
The Idaho Democratic Party wanted to raise funds from an online holiday auction. Rather than spend their advertising budget on traditional mailings, we created a custom Social Media Campaign that would cost less, reach more people and help them reach their goal even faster.
Using targeted Facebook Advertising, we spread the message to a very defined online audience throughout Idaho and further afield.
The strategy resulted in the fundraising goal being reached 4 weeks ahead of schedule and encouraged the Party to assign additional funds to repeat this online success.