SHAFFER SERVICES

Shaffer Services have been part of the entertainment industry in Columbus since 1929.

SOCIAL MEDIA MONTH COLUMBUS

IDAHO DEMOCRATIC PARTY

The Idaho Democratic Party wanted to raise funds from an online holiday auction. Rather than spend their advertising budget on traditional mailings, we created a custom Social Media Campaign that would cost less, reach more people and help them reach their goal even faster.

Using targeted Facebook Advertising, we spread the message to a very defined online audience throughout Idaho and further afield.

The strategy resulted in the fundraising goal being reached 4 weeks ahead of schedule and encouraged the Party to assign additional funds to repeat this online success.

BUFFALO WILD WINGS

Buffalo Wild Wings franchises in Ohio, Idaho & Florida wanted a way to replace their spend on traditional advertising without a drop in business. We devised a social media strategy that involved the creation of Facebook & Twitter profiles for the business together with a managed content strategy.

Up to this point, neither location had any social media presence.

Using targeted Facebook Ads, local residents were 12 free Wings in return for liking the Facebook Page. The goal was to build an online community that the business could engage with over the longer term and reach without continuous advertising spend.

Within three months, the Facebook Page had more than 1000 engaged fans and redeemed trackable store coupons.

SPORTSOHIO

SportsOhio is a 100-acre sports park located in Columbus, OH. Their goal was to increase communication with their current customers, as well as spreading the word about their great facility to new customers.

Our first focus was customization of their existing page. We built a custom Welcome Page offering a free activity pass to all Facebook Fans. We also created separate apps with information about birthday parties, camps & clinics, soccer leagues and their location.

A Facebook Advertising campaign targeting local Facebook Users increased their fan base as well as birthday bookings. These ads promoted camps and clinics, birthday parties and a prize pack giveaway for Facebook Fans.

Daily interactions were managed by Chandler Interactive across Facebook, Twitter & Foursquare.