SHAFFER SERVICES

Shaffer Services have been part of the entertainment industry in Columbus since 1929.

SOCIAL MEDIA MONTH COLUMBUS

SAWMILL RESTAURANT GROUP

After attending one of our online Webinars, the owners of Sawmill Restaurant Group contracted Chandler Interactive to create a Social Media Strategy for the Restaurant Group. This was the first group-wide initiative to leverage social media to help build relationships with current customers, attract new customers as well as engage with the existing conversations taking place on many platforms about the brand.

Chandler Interactive designed the social media platforms, created custom Facebook Apps for the group that allowed customers to earn 25% more on their Loyalty Cards by linking them to their Facebook Account and spreading word about the group online.

Chandler Interactive manage all aspects of community management for the group, liaising with the marketing team to ensure a cross-platform synergy for maximum return.

IDAHO DEMOCRATIC PARTY

The Idaho Democratic Party wanted to raise funds from an online holiday auction. Rather than spend their advertising budget on traditional mailings, we created a custom Social Media Campaign that would cost less, reach more people and help them reach their goal even faster.

Using targeted Facebook Advertising, we spread the message to a very defined online audience throughout Idaho and further afield.

The strategy resulted in the fundraising goal being reached 4 weeks ahead of schedule and encouraged the Party to assign additional funds to repeat this online success.

BUFFALO WILD WINGS

Buffalo Wild Wings franchises in Ohio, Idaho & Florida wanted a way to replace their spend on traditional advertising without a drop in business. We devised a social media strategy that involved the creation of Facebook & Twitter profiles for the business together with a managed content strategy.

Up to this point, neither location had any social media presence.

Using targeted Facebook Ads, local residents were 12 free Wings in return for liking the Facebook Page. The goal was to build an online community that the business could engage with over the longer term and reach without continuous advertising spend.

Within three months, the Facebook Page had more than 1000 engaged fans and redeemed trackable store coupons.